This is the Featured listing about section. Unlike the Claimed listing, you can change the size, weight, italics, strikethrough underline of the text, add links and images, and do a lot of other cool things. There is no character limit, meaning you can add as much as you like!
You can center and right justify text.
If you put these little tags on either side of the text in the text tab, you can make it big like the Hello at the top.